About
Emma McGann is a British songwriter, independent trailblazer and award winning artist who has earned respect and recognition across the industry for her innovative career aprooach, turning the heads of some of her music heroes along the way, including, Mike Shinoda, P!NK and Imogen Heap to name a few.
'Fantastic!' - Kylie Minogue
'Emma McGann has sweetness, with an edge!' - Nancy Sinatra
Emma has toured the UK, USA and Europe independently and her music—ranging from anthemic, guitar-led tracks to introspective ballads—has earned her BBC Radio 1 airplay, main stage festival slots and nominations for the iHeart Radio Music Awards and Shorty Awards.
Since her recent collaboration with Linkin Park's Mike Shinoda on her track ‘Teary Eyed’, Emma has since released alt-pop EP ‘Monsterverse’ (Virgin Music UK) which offers an immersive 3D visual world around each song that listeners are invited to step into.
With a fearless DIY ethos, McGann has built a thriving global fanbase through her pioneering use of livestreaming, becoming an advocate for the space since 2012, mentoring artists along the way and redefining what it means to engage with music in real time online. She walks through the earlier stages and lessons of her journey in her TEDx Talk 'Livestreaming my Life'.
Performances from her interactive, treehouse music studio have to be seen to be believed, where she invites her viewers on Twitch to run the show. They curate the setlist, engineer the lights and are able to interact with the physical studio space from afar, triggering surprise events and even unlocking a T-Rex from a paddock to interrupt the singer mid-song.
A visual artist and forward-thinker at heart, McGann constantly pushes creative boundaries, incorporating virtual production, motion-capture, animation and interactive technology into her music projects at every turn, to enhance the experience for her listeners and create a unique visual pairing seen nowhere else.
From worldbuilding inside of Unreal Engine, creating her own text based RPG and launching her own Amazon Alexa Skill, she remains committed to innovation, proving that independence isn’t a limitation—it’s an advantage.
Passionate about empowering fellow artists, McGann is a dedicated mentor and advocate, serving as a mentor for Help Musicians UK Co-Pilot Programme, and an Artist Ambassador for the FAC, the Creative Passport, and the F List—organizations that champion artists' rights and elevate underrepresented voices.
She has led mentorship sessions with UK Music and spoken at major conferences and universities worldwide, including TEDx, MIDEM, VidCon, BBC Introducing LIVE, The Great Escape, Berklee College of Music, and LIPA.
Through every song, livestream, and initiative, McGann continues to challenge the status quo, proving that success in music isn’t about following a formula—it’s about rewriting the rules on your own terms.