Alexa, open 'Emma McGann Backstage'

Little Mix, Paloma Faith and now Emma, are among the few artists in the world to release a dedicated Alexa Skill for fans. Landing on the featured page of Amazons Alexa Skill's in the first week of release, Emma's new Alexa Skill lets fans at home interact through their Amazon Echo, to play games, hear music updates and get a daily dose of songwriting tips.

To launch the skill on your Amazon Echo simply ask: 'Alexa, Enable skill Emma Backstage.'

Emma spoke more on why the skill was built at MIDEM in Cannes with Music Tectonics.

Listen to the full podcast episode here. View the skill on Amazon